Today’s letter is for writers and content creators here.
It’s an unusual one.
Let me save you some stress and save you a year of work.
If you write or prepare content for yourself or clients.
Read on…
You write every day, maybe on a different topic each day.
You might write a dozen posts on a key theme, each using a different metaphor.
You don’t repeat yourself over and over again in the same content or post using the same words.
We know that your content needs to cut through your reader’s dense fog of information clutter.
So, you put a lot of effort into each piece that goes out.
But, our readers don’t etch everything we write into their brains.
Sadly, that’s the truth.
To prove this to yourself, go through old posts you’ve bookmarked.
You’ll find terrific, well-written, memorable stuff that you don’t remember ever reading.
Sometimes you find articles that you don’t remember writing, which is even weirder.
They made a big impression on you at the time, but then they sank back into the murk of your memory.
Don’t assume your readers got it the first time, or that they still remember it.
If you have a powerful or important idea, hit your audience with it more than once through another piece and not on the same write-up.
That’s why I am a big fan of the Daily Stoic.
They repeat their lessons each year.
Making it very easy for long-term readers to learn better and grow effectively.
Different readers also respond to different ways of expressing the same concept.
Each time you do, you’ll fix those concepts a little more firmly in your readers’ minds.
You’ll also find that your ideas get deeper and richer each time you revisit an important theme.
And don’t forget to link back to your cornerstone content, so new readers can benefit from the brilliant stuff you’ve already created.
As much as you want to repeat points or content, avoid being redundant or repetitive.
Let me share some tips that will help you when repurposing content.
Tips to Achieve this:
- Write your content on a platform that saves directly to the cloud. (Googe Doc, Notion Etc.)
- Group your teachings into themes. You should definitely have themes on which your content will be centred.
- These themes will be centred on your core message.
- Before you start repurposing content, make sure you have enough stored up – at least a year is okay.
- After a year when you decide to pick from the contents, don’t just pick without storing it back. As much as you are picking from 1 from your old post, put a new one or two back into it.
Conclusion
It’s a two-way street, you are saving yourself work and also helping your readers learn better engraving your philosophy in their hearts.
After a year or two, you will have enough content to help you during the rainy days when you don’t feel like writing or working.
It also helps when you decide to hire someone. They have something to guide them during their first week on the job.
Let’s catch up again next week and happy new month.
Share this mail with a content creator you know.
P.S: This content was repurposed from a content I wrote over 2 years ago.
